The story of how you boil a frog alive and its relationship to a business and how that business reacts to its changing circumstances has been around for a long time.
The story says that if you try to put a live frog in boiling water the frog will either try to avoid the water or will jump out, in other words the frog will react.
If you put a live frog in tepid water the frog’s body temperature adjust to the temperature of the water and if you continue to increase the temperature of the water the frog’s body temperature continues to adjust and eventually you boil the frog alive, in other words the frog does not react.
That’s the story.
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