Posts tagged “Marketing”

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Closing Sales

Posted on 28th November 2017 at 15:10

The Numbers

• The margin of victory in most golf tournaments is one single shot after approx. 45,000 shots by 156 players

• 44% of Sales people give up after one follow up

• 80% of successful Sales require five follow ups

• 63% of people who request information on your company will not buy for at least three months

• 63% of your audience remember stories whereas only 5% remember statistics – the last 5 minutes of any presentation is the most memorable – End with a WOW factor 93% of converted leads are contacted on the 6th attempt.

• On the phone 86% of our communication is tone and only 14% is the content

• 90% of first time voicemails are never returned

• Each year we lose 14% of our customers

• 50% of sales go to the first person to contact the prospect

• What are your numbers ?

Words matter

Posted on 21st November 2017 at 12:26

During the recent American presidential election Donald Trump used the following words more often than any others;

Stupid, Weak, Loser, We, They, Politically Correct, Moron, Smart, Tough, Dangerous, Bad, Lightweight, Amazing, Huge, Tremendous, Terrific, Zero, Out-of-Control, Classy and Splendid.

These words were carefully chosen to have the maximum impact on his audience with quite spectacular results. Time will tell if he can live up to the expectations he has raised.

However when writing our marketing messages here are some words you should avoid as per Steve Tobak:

Digital Marketing versus Traditional Marketing

Posted on 1st November 2017 at 16:04

Marketing is a strategy, it’s the decisions that are made around what has been known since the 60’s as the Four P’s.

Product – Price – Promotion and Place, in 1981 three new elements were added, Physical Environment, People and Process, however most marketing strategies in SME’s still focus on the original Four P’s.

The purpose of a marketing strategy is to set the company on a specific course in marketing which is aligned with the overall objectives of the business.

For most businesses strategic decisions concerning the company’s product range, pricing strategy and sales strategy are fixed for the medium term. However strategic decisions around a promotional strategy are influenced by the success or failure of the chosen strategy on an ongoing basis.

Email or Letter?

Posted on 16th August 2017 at 11:31

In 2017 it was estimated that every second 2,500,000 emails were sent, that equates to approximately 206 billion per year.

Business emails sent are 120,000,000 per day. 10% of emails bounce and approximately 20% are opened, this means that 70% of all emails are never read.

If you are using email marketing to develop business and grow sales you may be disappointed with the result, the big benefit of emails is that they are free.

If you decide to write to your prospects you can be sure of one thing, all letters are opened.

Letters are perceived to be more personal but there is a cost and it obviously takes longer to reach the customer but guaranteed to be opened and read.Click on this text to edit it.

To Blog or not to Blog !

Posted on 5th July 2017 at 13:00

It is estimated that there are up to 3,000,000 blogs posted every day, if that’s true then how do you get heard or noticed.

What is blogging?

It’s described as a place to express yourself to the world, a journal or diary that is on the internet!

Marketing Tips

Posted on 30th June 2017 at 12:32

Here are 10 useful tips for a marketing campaign.

1. Begin with the end in mind, know what you want your marketing campaign to achieve.

2. Profile your client, in particular know exactly what kind of marketing stimulus they respond to (analogue or digital).

3. Fish where the fish are.

4. Have a compelling offer, a call to action. (Headline - Call to action - Deadline).

5. Be consistent with your message, do not confuse your target audience.

6. Set goals that are SMART, specific, measurable, achievable, relevant and timed.

7. Measure the outcomes compared to your expectations.

8. If any companies outside of your target market contact you find out what brought your company to their attention.

9. Look for feedback/testimonials from satisfied customers.

10. If prospects don't buy, get feedback as to why, is it the arrow (the offer) or the Archer (you).

When evaluating the effectiveness of your campaign take note of what yielded the best results and use these marketing methods again.

Winning New Customers

Posted on 27th June 2017 at 16:22

Do you ever feel that when it comes to promoting your business you're not getting the kind of returns you hoped for?

• That the marketplace is not listening?

• Maybe the reason why you're not getting the kind of response you had hoped for is that the message you are sending out is not relevant to that audience.

• You must fish where the fish are and if you are not catching the kind of fish you want then you are either using the wrong bait or fishing in the wrong place.

• How do you profile your ideal clients?

• What do you know about them?

• How would they find you or you them if they needed your product or services?Click on this text to edit it.